Sanpo is Japanese for an unhurried stroll: walking for the pleasure of it rather than to get somewhere.
The name carries the zen feel of the brand and puts the walk at its centre. The walk is not the interval between two places. It is the thing itself.
No logo exists yet. Until the wordmark is drawn, the lock-up is set in type: name, full stop, slogan. Never a symbol, never an icon.
Mission
We create walks in which the story comes first. The route exists to tell the story, and you experience the story by walking the route.
Vision
Stories don’t belong only in books, museums or on signs. We want people to experience them where they happened, at their own pace, with their phone as their guide.
Promise
Every walk tells a real story you won’t hear told this way anywhere else.
Stories are grounded in real places, people and events.
No generic tourist information, but a told story with character.
Every route is unique to the place where you walk.
The order
Offering unique and authentic experiences to a digital native generation.
Stories written for one place, walked at your own pace, with the technology staying out of the way.
GPS-based podwalks: audio that starts where the story happens. Free, open and available.
“How” and “what” are read off the brand book rather than quoted from it. Marked where they are.
The digital native generation, split four ways
What they share. Highly educated, roughly 20 to 50 years old, looking for quality and originality rather than mainstream tourist content.
GEO stands for generative engine optimisation: being found through AI search and assistants, alongside classic SEO.
Travels to take a place in rather than to tick it off. Avoids the standard tourist circuit.
Already listens to audio stories every day and judges them on production quality.
Has moved to a new city and wants to understand where they now live.
Hungry for new and original stories, open to fiction as well as non-fiction.
Position
Anyone can walk any route, with no paywall or account.
Runs smoothly, feels intuitive, stays out of the way.
Crafted with care, told in an original way, true to the facts.
The competition sells access. We give the walk away and ask for a coffee afterwards.
How it works
Walking routes with audio stories that start automatically based on your GPS location.
Every stop can also be played by hand, for the times the fix is late or the phone is asleep.
Values
We tell stories in a surprising, distinctive way.
What we tell is real and accurate.
The experience offers calm and space.
When two values collide, zen wins.
The first visual direction, to be developed
Tone
Calm and narrative. We address the listener directly as “you”. Honest and free of exaggeration.
The app
Nou Barris Walking Tour · 1.8 km · 5 stops · offline ready.
The walk
Tour detail and the player. GPS-triggered audio, manual fallback on every stop.
The site
Curated audio walks that begin where the story happened. No account, no paywall, no hurry.
Tokens
Open
Sources
Content: Brandboek – Sanpo v1.1, Oct 23 2026.
Product truth: the Sanpo repository (tour data, GPS-triggered playback, iOS fallbacks).
Five directions: five readings of one open visual direction, not five finished identities.
Every mockup in this deck is a layout study. No logo has been designed yet; the wordmark is set in type throughout.