Version 1.1 · 23 Oct 2026
Step into the story.
The name
Sanpo is Japanese for an unhurried stroll: walking for the pleasure of it rather than to get somewhere.
The name carries the zen feel of the brand and puts the walk at its centre. It is a word you can say on a street corner without raising your voice.
Rules of the name
No logo exists yet. Until the wordmark is drawn, the lock-up is set in type. Never a symbol, never an icon.
Mission
We create walks in which the story comes first. The route exists to tell the story, and you experience the story by walking the route.
Vision
Stories don’t belong only in books, museums or on signs. We want people to experience them where they happened, at their own pace, with their phone as their guide.
Promise
Every walk tells a real story you won’t hear told this way anywhere else.
Stories are grounded in real places, people and events.
No generic tourist information, but a told story with character.
Every route is unique to the place where you walk.
The order
Offering unique and authentic experiences to a digital native generation.
Stories written for one place, walked at your own pace, with the technology staying out of the way.
GPS-based podwalks: audio that starts where the story happens. Free, open and available.
Not validated research
Distinctive, original content about their destination
30–40, highly educated · Instagram, Substack, GEO
Interesting, high-quality audio productions
25–50, highly educated · podcasts, SEO/GEO
Learning about the origins of their new home through experiences
28–40, high income · Instagram, TikTok
New, original stories, both fiction and non-fiction
20–35, humanities · Instagram, SEO, GEO
Size: to be determined. GEO stands for generative engine optimisation: being found through AI search and assistants, alongside classic SEO.
Travels to take a place in rather than to tick it off. Avoids the standard tourist circuit and wants content a guidebook could not have given them.
Already listens to audio stories every day and judges them on production quality. The bar is the story and the sound.
Has moved to a new city and wants to understand where they now live. Learns by doing, and shares it in the expat community.
The youngest segment, humanities background. Hungry for original stories, open to fiction as well as non-fiction.
How we’re different
Anyone can walk any route, with no paywall or account. Those who want to can support us with a voluntary contribution (“Buy me a coffee”).
A good digital experience is not an afterthought: the app runs smoothly, feels intuitive and stays out of the way.
The stories are crafted with care, told in an original way and true to the facts.
How it works
Walking routes with audio stories that start automatically based on your GPS location.
One route, one story. No account, no paywall.
Fetched before you leave. Outside coverage is the normal case.
You don’t need to look at your screen; the story guides you.
You hear about a place while standing in it.
Every stop can also be played by hand, for the times the fix is late or the phone is asleep.
Values
We tell stories in a surprising, distinctive way.
Do Original angles, atmospheric storytelling
Don’t A dry list of dates
What we tell is real and accurate.
Do Real sources, local voices, an honest tone
Don’t Invented sensation, marketing speak
The experience offers calm and space.
Do Your own pace, little screen time, calm design
Don’t Push notifications, busy screens, hurry
The first direction, developed
Like a guide walking beside you
Personal: we address the listener directly as “you”. Honest and free of exaggeration.
Discover Barcelona’s best-kept secrets!
You’re standing where the market opened at five in the morning.
Audio tour available now — book today!
Press play when you’re ready. The street will wait.
300+ attractions, 5 languages, 4.8 stars
Five stops, one kilometre, no hurry.
Paper ground, cut corners, mono metadata. The app reads as printed matter, not as software.
“Play next stop manually” is a first-class button, not a hidden fallback. It is the iOS survival path.
Discovery
Same bones: bone ground, hairline rules, mono captions, one photograph doing the persuading.
Design system
1 22 px margins, never negotiated.
2 A hairline beats a shadow. No drop shadow anywhere.
3 Photographs are duotoned and always carry a cutline.
4 Motion is one cross-fade. Nothing slides.
Still open
Sources