Brand book · v1.1 · 23 October 2026

One brand book.
Eight directions.

Step into the story.

The Sanpo brand book fixes what the brand says. It leaves the visual direction open: calm, spacious, natural, unhurried, photography of places rather than people.

These eight decks hold the content constant and change everything else — five typographic directions, then a transcript, a technical drawing and a box of paper. Each one is a complete argument — palette, grid, type, motion — with the app and the website mocked up in the same system. Every direction also ships a phone build.

No logo has been designed yet. In every direction the wordmark is set in type: Sanpo. Step into the story.

01 Cover of direction 01, Field Note Field Note

Paper and ink survey. The brand keeps a record of places: bone ground, moss duotone, hairline rules, specimen captions.

Fraunces Phone
02 Cover of direction 02, Nocturne Nocturne

The evening walk. Audio is what you do when it is dark: letterboxed photography, Bodoni in the black bar, one teal signal.

Bodoni Phone
03 Cover of direction 03, Ma Ma

The pause. The zen value taken literally: one idea per slide, 132 px margins, a single vermilion seal.

Zen Kaku Phone
04 Cover of direction 04, Grid Grid

Swiss slow. Calm through system: a visible twelve-column grid, one grotesque, tabular figures, rules instead of cards.

Archivo Phone
05 Cover of direction 05, Route Route

Wayfinding. Drawn the way the app draws a route: a line down the left edge, waypoint pins, distances, coordinates.

Overpass Phone
06 Cover of direction 06, Transcript Transcript

The walk as a recording. Timecodes in the gutter, speech in Spectral, editor’s marks in red pencil, a waveform as the only ornament.

Spectral Phone
07 Cover of direction 07, Blueprint Blueprint

The walk as a technical drawing. Plan, section, dimension lines and a title block. No photography — everything is measured.

Space Grotesk Phone
08 Cover of direction 08, Ephemera Ephemera

The walk as a souvenir. Postcards, ticket stubs, a stamped envelope: warm paper, disciplined collage, one thing you keep.

Lora Phone